Data Analytics

Marketing data analytics for confident decisions

We set up reliable tracking and turn your marketing data into dashboards and insights that show what's working — and what to do next.

  • Google Analytics & GA4
  • Marketing dashboards
  • Funnel & conversion analysis
  • Data visualisation
Analytics dashboard with charts on a screenData Analytics
Overview

Know what's working — and why

Marketing decisions are only as good as the data behind them. Without accurate tracking, it's hard to know which channels, campaigns or pages actually drive enquiries.

We configure Google Analytics 4 and related tools correctly, connect your data sources and build dashboards that are easy to read. Then we analyse the numbers to uncover opportunities in your funnel and campaigns.

What’s included

  • Google Analytics
  • GA4
  • Marketing Dashboards
  • Campaign Reporting
  • Conversion Analysis
  • Funnel Analysis
  • Data Visualization
Key benefits

Why choose us for Data Analytics

Trustworthy tracking

Correctly configured analytics and conversion events.

Everything in one view

Dashboards that combine data from your key channels.

Find the leaks

Funnel analysis shows where potential customers drop off.

Actionable insights

Recommendations in plain language, not just charts.

What we offer

Our Data Analytics services

A complete, practical set of services you can use individually or together.

  • Google Analytics

    Audit and configuration of your analytics property and data streams.

  • GA4

    Event tracking, key events, audiences and custom reports in Google Analytics 4.

  • Marketing Dashboards

    Looker Studio dashboards combining ads, analytics and CRM data.

  • Campaign Reporting

    Regular reports on spend, leads, cost per lead and channel performance.

  • Conversion Analysis

    Understanding what drives conversions and how to increase them.

  • Funnel Analysis

    Mapping the customer journey and identifying drop-off points.

  • Data Visualization

    Clear charts and visual summaries for teams and stakeholders.

Platforms we use for Data Analytics

  • Google Analytics
  • Google Search Console
  • Google Ads

Platform names and logos are trademarks of their respective owners and are shown to indicate the tools we work with; they do not imply partnership or endorsement.

Our process

Our Data Analytics process

  1. Step 01

    Audit

    Review current tracking, tools and reporting needs.

  2. Step 02

    Implement

    Configure GA4, events, tags and data connections.

  3. Step 03

    Visualise

    Build dashboards around your key metrics.

  4. Step 04

    Analyse

    Share insights and recommendations on a regular cadence.

Charts and data visualisations on a laptop
Ideal for

Who we help with data analytics

These are some of the businesses and situations where this service makes the biggest difference.

  • Businesses running paid campaignsKnow your true cost per lead by channel.
  • Teams unsure their tracking is correctAudit and fix analytics before making decisions.
  • Leadership teamsA single dashboard for marketing performance.
  • E-commerce storesTrack the full path from visit to purchase.
FAQ

Data Analytics FAQs

Answers to questions we’re often asked about data analytics.

Yes. We set up GA4 properly, configure key events and make sure your important actions are tracked.

We commonly use Google Looker Studio, and can work with other tools your team already uses.

We request the minimum access needed — typically analytics, tag manager and ad accounts — and you remain the owner.

Reporting frequency is agreed with you; monthly reports with periodic reviews are common.

Get free audit

Ready to get started with Data Analytics?

Share a few details about your business and we’ll get back to you with practical recommendations and a free audit.

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